Introduction Everything is done online these days, including socializing, studying, purchasing, and even amusement. Businesses follow the same trend and try to reach people on the internet. This is called digital marketing. If you are wondering what is digital marketing and how it works, think of it like this: it’s just marketing, but instead of newspapers and TV, it uses websites, Google, Facebook, Instagram, emails, and more. What is Digital Marketing and How It Works To know what is Digital marketing, simply digital marketing is a process of promoting a product/ business through online platforms, such as social media, search engines (google), websites, and more. It works step by step: a business creates ads or useful content, then shares it on digital platforms like Google or social media. When people see it and show interest, some of them buy the product. For example, when you search on Google for “best shoes under 2000,” the websites that appear on top are there because of digital marketing. When you scroll Instagram and see ads for a new restaurant in your city, that’s also digital marketing. Benefits of Digital Marketing The benefits of digital marketing are endless. The most important one is that it helps businesses reach more people at a lower cost. Unlike TV ads which are expensive, digital marketing allows even small businesses to advertise. Another big benefit is targeting. If a business sells baby products, they can show ads only to parents. This makes marketing more effective. Also, businesses can track results in real-time. For example, they can see how many people clicked on their ad and how many actually bought something. Advantages of Digital Marketing There are many advantages of digital marketing compared to traditional marketing. For example, if we promote through TV ads or newspaper ads, there is no option to target a specific audience. Suppose our target is young people aged 25–30; in traditional marketing, the ad will reach a broad audience, which means our budget gets wasted. In contrast, what is digital marketing means, allows precise audience targeting, ensuring better results and less wastage of money. It is cheaper, faster, and measurable. Businesses can run campaigns any time, from anywhere, and reach customers across the world. Here are some simple advantages for what is digital marketing advantages: If we put it simply, the internet has become a marketplace and digital marketing is the shop board that attracts customers. Types of Digital Marketing There are different types of digital marketing, and each works in its own way: For a quesion of “what is digital marketing”, the answer is very easy simply promoting your product or services through digital platforms as follows up. SEO in Digital Marketing SEO is the most important part of digital marketing. It answers the question what is SEO and how it works. Simply put, SEO is like arranging books in a library so people can easily find them. For businesses, it means arranging their websites so Google shows them on the first page. If you own a restaurant and people search “best biryani near me,” SEO can help your website appear on top. That’s how you get free traffic without paying for ads. Social Media Marketing Social media is where people spend hours daily, so it’s a goldmine for businesses. What is social media marketing? It is using platforms like Facebook, Instagram, and LinkedIn to share content, run ads, and interact with customers. A social media manager is someone who handles this work. They decide what to post on social media for business such as promotions, customer stories, or tips. For small businesses, social media is a blessing because even without money, they can grow by sharing creative posts. Google Ads and Meta Ads Google Ads are paid search ads that appear when user search for something. For example, if you type “buy headphones,” the first few links marked with “Ad” are Google Ads. That’s what Google Ads and how it works in real life. Businesses pay for each click they get. Meta Ads are ads shown on Facebook and Instagram. If you saw an ad of a new local gym while scrolling reels, that’s a meta ad. The biggest advantage of online ads is that they can reach the right people instantly. Email Marketing Even with social media, email is still powerful. What is email marketing and how does it work? It works by sending emails to people who showed interest in your business. The benefits of email marketing are many: it is personal, affordable, and helps in building customer loyalty. For small businesses, it is especially useful. Automated emails save time and ensure customers always get updates. Example: Swiggy sending you an email with “50% off dinner orders today.” Websites and Their Role in Marketing A website is the online home of a business. How does a website help a business? It works like a shop that is open 24/7. Customers can see products, services, prices, and even place orders. For example, a local clothing store may only serve customers in their area, but with a website, they can deliver across India. That’s the power of having a website. Digital Marketing Strategies and Campaigns To succeed, businesses need a proper strategy. A digital marketing strategy example could be: using SEO to attract visitors, running Google Ads for quick sales, and posting regularly on Instagram for engagement. Want to know what is Digital marketing campaign examples, include Coca-Cola’s personalized name bottles or Nike’s motivational campaigns. These are called successful digital marketing campaign examples because they connected emotionally with people. Even small businesses can try simple strategies. A website marketing strategy example is writing blog posts with keywords, so customers searching on Google find them easily. AI and the Future of Digital Marketing AI is the future. The benefits of AI in digital marketing are visible in chatbots, personalized ads, and automatic content creation. For example, when Netflix recommends shows you may like, that’s AI-based digital marketing in action. Benefits of Learning